Sindri Draupnir is an advisory firm based in Lugano, Switzerland. We work with founders, family offices and operating companies on the decisions that materially shape the next chapter of a business.
The firm was founded by two operators who built businesses before they advised on them. That is the difference we offer. Our clients retain us because we have sat in their seat — not because we have read about it.
We work in English, Spanish, Italian and Danish.
Independent intermediary between sources, producers and qualified buyers of gold and precious metals. We identify, verify and introduce — we do not take title, we do not handle settlement, we do not trade.
The same introducer model for commodities, raw materials and minerals. Counterparties verified through a structured due-diligence process before any introduction is made.
We identify and introduce qualified buyers for producers of technology and equipment, in an introducer capacity.
Operator-led advisory for hospitality and HoReCa — from concept and unit economics to multi-country roll-out, ownership transitions and the diligence behind acquisitions. Built running estates rather than studying them.
The group’s Digital Assets practice is carried by sister company Sindri Digital GmbH.
Every engagement is led personally by one of the partners. We do not staff out work to associates we have not met.
We turn down more work than we take. Where it makes sense, we accept part of our fee in equity, deferred consideration, or success-based components.
We work between Europe and Latin America because we have built businesses on both sides. We do not run a marketplace; we make introductions to people we trust personally.
Clients deal directly with the partner who signed their engagement letter. There is no second line of consultants writing the slides between us and the room.
We are discerning about who we work for. We take on engagements only when we believe we can add value.
Co-founder of The Old Irish Pub group and, for more than a decade, its CEO — scaling it from a single unit to thirty-five pubs across five European countries with approximately 2,000 employees, Scandinavia’s largest pub chain. Continued as CEO across all of the group’s markets until August 2025.
Today active as advisor and investor through PJBH Holding, with positions across hospitality, real estate and selective ventures.
Spanish national with more than a decade in international risk management and executive protection. He has worked at leading international firms in this field, on assignments spanning the private sector, senior public office and government — including a period working alongside the security operation of Real Madrid, and engagements supporting protectees at senior government and head-of-state level across Europe and the United States.
Network across Latin America and southern Europe, built over a working career on both sides of the Atlantic.